ADmantX strengthens LATAM presence through expanded integration with Turn

1 year
    Press Release

London, 23 April 2015 - ADmantX, the next-generation contextual analysis and semantic data provider, and Turn, the digital hub for marketers, today announced an expanded integration to provide contextual data services for Turn customers on LATAM inventory in Portuguese and Spanish. This expansion will enable brands and agencies to make the most of their online ad investment in South America. With consumers’ attention fragmented across ever-increasing online content, reaching and engaging with the right audience is advertisers’ biggest challenge. Combining powerful programmatic technology with precise and rich data based on a deep linguistic and semantic approach can help advertisers execute successful, efficient ad campaigns. To globally support Turn clients in successfully executing their buying transactions, ADmantX will make its superior targeting features available to the LATAM market: • Semantic targeting: More than 900 IAB compliant categories including topics, entities, emotions and intentions. • The highest quality brand protection: Eight safety standard categories + unlimited customised safety attributes. • Vertical categories: The richest set of ready-to-use contextual semantic categories, organised by industry vertical and based on the most advanced page-level brand safety and sentiment analysis designed for each vertical. • Seasonal segments: From Easter and Father’s Day to Spring Fashion, Spring Getaways, and more, the hottest contextual segments that ensure maximum exposure to the right market and to the right people, at precisely the right time. Fernando Tassinari, Managing Director for LATAM at Turn, commented: “Given the significant growth that the South American online ad market is currently experiencing, this integration could not come at a better time. The availability of ADmantX contextual targeting capabilities will make it easier for marketers to connect with consumers by leveraging rich and accurate data.” “We’re really pleased to reinforce the synergy with Turn by extending the powerful capabilities of ADmantX in the LATAM market,” said Giovanni Strocchi, ADmantX CEO. “This is a further milestone in our joint strategy, which is focused on providing Turn clients with the best targeting and audience data to be efficient and effective.” - ENDS - About ADmantX ADmantX is a leading contextual semantic targeting company for the digital advertising industry. By extracting knowledge from the content on any web page, a deeper understanding of relevant page environments is gained – leading to more accurate targeting. ADmantX is powered by its patented semantic and Natural Language Processing technology and offers a cookie-less solution that allows publishers, ad networks and exchanges, brand managers, and agencies to develop stronger and more effective online ad campaigns by better leveraging semantic meaning and understanding. Built utilising twenty years of expertise, a four-pillar approach is applied to explore contextual targeting, brand protection, emotional intelligence, and semantic audience profiling for granular and accurate advertising. Founded in 2010, ADmantX works with global clients including NBCUniversal, Financial Times, Thomson Reuters, and Integral Ad Science, and is integrated with leading DSPs including AppNexus, Turn, and Adform. It operates globally, in multiple languages, and has offices in Italy, UK, and the US. For more information, please visit