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Video: Yahoo-Owned BrightRoll on Life Under the Media Giant
Image Credit  – PerformanceIN

Video: Yahoo-Owned BrightRoll on Life Under the Media Giant

Much has changed at programmatic video outfit BrightRoll since being acquired by Yahoo back in November of last year.

Guy Yalif, global VP of marketing at the automated video ad sale specialist, says the most noticeable differences have been in the company’s access to premium inventory as well as its international profile. 

BrightRoll is also benefitting from a recent hook-up to mobile analytics group Flurry, one of Yahoo’s latest acquisitions, which has allowed access to in-app inventory along with valuable insights on consumer behaviour.

We caught up with Guy at Ad Week Europe to learn more about operating alongside one of the biggest internet companies around.

 

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Richard Towey

Richard Towey

Richard serves as head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing. Richard now heads up the editorial team at PerformanceIN: the performance marketing industry's leading publication.  

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