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Your Week In Performance Marketing: March 30

Your Week In Performance Marketing: March 30

As we moved from March to April, Spring showed its face, we missed an hour in bed and saw a huge week for performance marketing news.  

At the top of the headlines, Rubicon Project acquired Canadian ad tech firm Chango for $122 million. Reports suggested Rubicon Project is keen to utilise Chango’s ad retargeting technology, which could enable users of its ad marketplace to access “intent marketing capabilities”.

In other news, CJ Affiliate by Conversant appointed Anne Delhon as its new country manager for the UK. As as part of the EU executive team, Delhon will oversee the company’s strategy and growth targets in Britain.    

We also launched the first of a new series, Mobile Monthly. From March onwards, PerformanceIN will bring you its top mobile stories from over the past four weeks in a compact and concise round-up.

From the top

Lindsey Hong, director of business development and operations at Locaria, talked us through a typical day at the international division of global digital marketing agency, Forward3D, her interest in the London property market and playing bassoon in Kensington’s Philharmonic Orchestra.

Ensighten’s chief strategy officer, Pelin Thorogood, joined us INside the boardroom to discuss her new role, Ensighten’s acquisition of her company Anametrix and the wave of change consuming the marketing industry.

And Vicky Bruce, senior international account manager of affilinet, spoke to Helen Atkinson, online partner marketing manager at Thomas Cook Airlines.

The pair covered topics from marketing an international brand and keeping up with the competition to the constantly evolving nature of the travel industry.

Stats and big data

As part of our masterclass series, TubeMogul’s Nick Reid gave us five ways to master optimisation and improve viewability stats.

Jean-Michel Franco, director of product marketing for Talend’s Data Governance solutions, discussed how big data is driving new roles for retail marketers. Franco highlighted that thanks to a better understanding of the journey to purchase, e-commerce has made it possible to improve analysis of customer behaviour and react in real time.

Social butterflies and April fools

The Affiliate Window team donned their gladrags for Fashion Focus 2015, while AdRoll’s got their skates on for some innovative and rather fancy social events.

And finally, we wholeheartedly jumped on the April Fools bandwagon with our (thankfully false) report that only 14% of ad clicks are being tracked, complete with expert opinion from APR Fuel’s Paul A. Jester.

Hoppy Easter, all!

Adele MacGregor

Adele MacGregor

Adele works as a news and features reporter for Existem, covering the latest updates from the performance marketing industry. Adele has written for Media Wales, Grazia Magazine and publications in Spain and the US, with topics ranging from social media and digital skills to local music and gymnastics.

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