INside Performance Marketing
Your Week in Performance Marketing - 23rd March

Your Week in Performance Marketing - 23rd March

AppNexus continued its hot streak this month. The Association of Online Publishers (AOP) has selected the company to provide the tech needed to deliver PMPs for a number of its high profile members, including Telegraph Media, Auto Trader, Future Plc, Bauer Consumer Media and Time Inc.

Our gaze was also on Advertising Week throughout the last five days, with our reporters on the ground keeping us to speed with insights from the sessions, particularly Future Foundation’s overview of brand types in 2025.

PI columnists Richie Jones and Jeremy Waite returned to chime in their thoughts on how to avoid faux pas with the rise of beacons, and what performance marketers can learn from the Olympic motto: Citius. Altius. Fortius.

Fraud is the elephant in the room for digital advertising. Everyone is aware of the issue but few within the industry fully understand how it works or how to tackle it. Forensiq’s MD Erol Soyer believes that buzzwords are not helping the problem, and set out to bust the jargon around ad fraud’s most frequently used and misunderstood terms.

SendGrid’s senior data scientist Aaron Beach reckons we still have a long way to go before a ‘data-driven’ culture is baked into the marketing organisation, and thinks email is as good a place as any to start applying it. Aaron explored how you can use basic insight to avoid being dropped in the spam folder, and why the future of email marketing is data-driven.

With a volley of Q&A profiles this week, we got a glimpse of life inside the Texas-based affiliate marketing network Schaaf-PartnerCentric from Julie Ávila, how Linkdex Publisher Discovery gains its affiliate tracking intelligence, and three tips for success from mobile app-builder Appsme’s chief executive.

Finally, PerformanceIN unveiled  Performance Horizon Group (PHG) as the co-sponsor of the 9th annual Performance Marketing Awards, in association with PHG. The partnership will see the two combine to play host on April 28 at the Grosvenor House Hotel in London for a night to celebrate outstanding companies and individuals within the performance marketing space.

Mark  Jones

Mark Jones

Editorial Executive at PerformanceIN. Mark reports performance marketing news and manages PI's network of guest contributors.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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