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US Publishers Shun Assistance Amid Revenue Concerns
Image Credit  Sebastien Wiertz Creative Commons license

US Publishers Shun Assistance Amid Revenue Concerns

Nearly one in four (22%) US online publishers say that generating revenue has been harder than expected, but only 36% have someone to help them with the performance and monetisation of their sites.

The findings arrive courtesy of a new survey which shows that only 32% of publishers have found earning money from their blogs or websites “somewhat” or “much” faster or easier than anticipated.

One quarter say their income was as expected, with 42% declaring some issues with getting up to speed. Yet with just 36% enlisting the help of a company or professional to help them monetise their businesses, plenty are looking to solve these issues on their own.

Bottom-line boosters

The survey, conducted by the California-based Adaptive Medias, reveals some of the most commonly used methods in the pursuit of earnings.

Content-targeted ads are proving popular, utilised by 66%, while mobile ads are being deployed by 54% of sites. 

Affiliate ads are still used by 42% of the group, above the fast-growing medium of video (42%) and recommended content (36%).

As for the least-popular methods of site monetisation, there wasn’t much at all in the voting for custom sponsorship ops and better ad placement, voted for by 5.53% and 5.54% respectively. 

Catch 22

The next step for publishers could be to bring in a monetisation partner to help them along. But with only 32% of the group declaring ease over getting their earnings on track, there’s a chance that their finances may not accommodate such a luxury. 

Still, should they choose to veer down this route, publishers have a clear idea of what they want to see from their partners. Quality traffic was cited as a must-have by 70% of the group, with a high cost-per-milli voted for by 60%.

Over half of the group (52%) said that being able to call upon a strong list of advertisers would also be of interest.

Richard Towey

Richard Towey

Richard serves as head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing. Richard now heads up the editorial team at PerformanceIN: the performance marketing industry's leading publication.  

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