Digital marketing company Rakuten Marketing Europe has reported a considerable growth for Q4 2014 across across all three of its main properties; Rakuten Affiliate Network, Rakuten Display and Rakuten Attribution.
The affiliate network saw same-store sales rise by 25% year on year across the board, while sales on mobile have also seen significant growth.
According to the company’s Q4 report, Rakuten Marketing’s global affiliate network saw strong mobile sales lifts during the quarter, with mobile devices accounting for 20% of orders in the US, up by 35% year on year, and 33% of total orders, up 34% year on year.
Orders via mobile also grew in Australia, by 28% year on year, and in Japan, where orders rose by 22% compared to 2013.
New programme launches in Rakuten’s affiliate business included fashion house Nicole Farhi and online gift retailer notonthehightstreet DE. The company has also added a range of well-known brands to its portfolio, including menswear specialist Ben Sherman, hotel chain Hilton and popular jewellery store PANDORA.
Global expansion
The report revealed that Rakuten Display saw 55% growth in the UK year on year and, as the display and retargeting arm of the business continues to expand globally, with a 19% rise in the US and a 9% increase in Brazil during Q4.
Also during the quarter, Rakuten Attribution, the measurement and attribution division of the company, saw an impressive 98% client retention rate.
“Our Q4 results are testament to the fantastic partnership between Rakuten Marketing, some the most progressive advertisers in the business, and publishers that continue to innovate,” said Mark Haviland, MD at Rakuten Marketing Europe.
“We are committed to maintaining our investment in deeper transparency and x-channel data, and so will continue to see our clients and partners benefit from the resulting improvements in ROI.”