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Criteo Roadmaps Mother’s Day Purchase Journey
Image Credit  Marc Dalmulder Creative Commons license

Criteo Roadmaps Mother’s Day Purchase Journey

Criteo has released an infographic showing how Mother’s Day and the week leading up to Sunday, March 15 could play out for gift, fashion and jewellery merchants. 

The ad personalisation specialist examined five million online transactions across more than 170 million retailers in the UK to provide hints into popular product categories and key shopping trends in the lead up to Mother’s Day 2015.

This week will be crucial for UK retailers as they look to capitalise on a greater number of eyes on their sites. Criteo highlights a 270% increase in site traffic for flower and gift merchants, with a 474% rise in sales in the offing. 

Mobile matters

Mobile is driving a greater number of retail transactions all year round, but Criteo sees Mother’s Day as a peak period for sales on smartphones and tablets. 

A 25% rise in mobile transactions has been predicted, with one in every three presents being purchased on a handheld device. 

As for peak selling times in general, most of the big purchases will have already been made and wrapped as Criteo envisages sales growth for jewellery and fashion retailers over Monday - Wednesday (March 9 - 11). 

Flower and gift merchants will see their growth coming later on, with sales on Thursday (March 12) tipped to rise.

Click here to see the rest of Criteo’s lowdown on Mother’s Day and how it’s likely to impact retailers operating in specific markets. 

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Richard Towey

Richard Towey

Richard serves as head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing. Richard now heads up the editorial team at PerformanceIN: the performance marketing industry's leading publication.  

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