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Rise in Full-Year Revenue Helps Matomy Strengthen Presence
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Rise in Full-Year Revenue Helps Matomy Strengthen Presence

Matomy Media, the global performance marketing group, has announced revenue of $237.4 million for the year ending 2014.

This marks an increase on the $193.5 million reported in 2013 and helps the company to an operating profit of $8.6 million. 

Although this sees a slight decline on the $9.7 million from last year, net income rose from $7.2 million to $9.8 million in 2014 as advertisers and publishers flocked to Matomy’s performance-based services for app, display, email, search and video marketing.

One investment of note came from French agency giant Publicis Groupe, which acquired a 24.9% stake in Matomy last year. 

Full-year figures

Publicis became the company’s biggest shareholder in the aftermath of Matomy’s failed listing on the London Stock Exchange. 

Rules stipulating that at least 25% of the shares in issue must be held by European investors prevented a move in March, but the resulting changes saw an eventual listing in July.

Off the back of this, Matomy finished the year on a high with adjusted EBITDA of $24.1 million, up from $17.2 million in 2013. 

Gross profit rose to $72.8 million from $62.5 million, while net cash ended on $28.9 million from just $2.4 million last year.

Healthy progress  

“During 2014 we made significant strides towards achieving our goal of becoming the recognised global leader in digital performance-based advertising,” commented Ofer Druker, chief executive officer at Matomy.

The CEO also touched on the impact that Matomy’s recent purchases were likely to deliver in 2015 and beyond.

One of the group’s more recent acquisitions, mobile ad platform MobFox, was brought in at $17.6 million to help Matomy strengthen its capability in real-time buying. 

“Through strategic acquisitions and partnerships, as well as investment in our core growth activities of mobile, social and video advertising, and in other areas of the business, we have laid a solid foundation to pursue this important goal,” Druker concluded. 

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Richard Towey

Richard Towey

Richard serves as head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing. Richard now heads up the editorial team at PerformanceIN: the performance marketing industry's leading publication.  

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