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Infographic: Voucher Code Usage Explodes in the UK
Image Credit  Images Money Creative Commons license

Infographic: Voucher Code Usage Explodes in the UK

Britain’s love of voucher codes shows few signs of abating as a new study reveals that one in three UK consumers frequently apply online discounts to their purchases. 

The proportion of Brits that ‘frequently’ seek out money-off tokens has risen from a base point of 23% last year to 33% in 2015, according to a survey of 1,000 shoppers. 

A die-hard core of 17% ‘always’ apply codes to their items, while only 35% of shoppers have never used an online voucher in buying over the web. 

Older = wiser?

Unlike so many involving online technology, voucher code usage is not a trend being driven by members of the youngest adult demographic.

Stats from the survey show the percentage of 25-34 year olds that use voucher codes outweighing the proportion of 18-24 years olds by 68% to 63%, the pair jumping from 40% and 32% respectively last year.

The findings form part of a new infographic from UK discount provider, which also has some interesting revelations for voucher code usage by region.

The image, in full, can be found below.

Richard Towey

Richard Towey

Richard serves as head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing. Richard now heads up the editorial team at PerformanceIN: the performance marketing industry's leading publication.  

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