Digital retail group, Shop Direct has launched a new luxury fashion website VeryExclusive.co.uk.
Joining the group’s multi-brand portfolio alongside Very.co.uk, isme.com and Littlewoods.com, Very Exclusive will be a handpicked edit of over 100 premium high street brands, contemporary and luxury designers and 45 beauty brands.
The offering will span across women’s clothing, footwear, accessories and beauty and will stock brands including Marc by Marc Jacobs, Carven, Vivienne Westwood, Reiss, Karen Millen, Stila, Ren, Chantecaille, Miller Harris and By Terry creating a top-to-toe shopping experience my-wardrobe.com founder Sarah Curran, MBE will lead Shop Direct Group’s foray into the luxury market as the managing director of Very Exclusive. Bringing their luxury retailing experience to the table, Harvey Nichols buyer, Vikki Kavanagh and former Harrods beauty GMM, Clare Morgan are two of several high profile appointments by Curran to support the launch.
Shop Direct Group has chosen to launch the Very Exclusive programme exclusively with global performance marketing network, Affiliate Window. On their decision, Laura Wood, Digital Marketing Manager at Very Exclusive comments:
“Following on from the success of the long standing relationship between Affiliate Window and Shop Direct, we have little doubt that Affiliate Window is the correct network to launch our Very Exclusive programme on. Through their meticulous account management and proven ability to work on a 1-2-1 basis with key affiliates, we believe Affiliate Window is best placed to help us grow a scalable affiliate base unique to our requirements.”
Very Exclusive aims to push the boundaries of the affiliate industry to develop a world class affiliate programme for the brand.
“Our ambition is to develop an affiliate programme which can rival not just the affiliate programmes of other luxury brands, but also to rival the sophistication we have in our other digital marketing channels at Shop Direct”, explains Laura.
Anthony Clements, UK Country Manager at Affiliate Window comments:
“We’re delighted Shop Direct has chosen to launch their new luxury brand affiliate programme on our network alongside the rest of their portfolio. We look forward to expanding on the long-standing partnership we’ve enjoyed with the group to apply our luxury fashion and retail expertise, dedicated account management and publisher-friendly tools to drive the Very Exclusive programme to success.”
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For press enquiries please contact: Affiliate Window PR & Marketing Department e: PR@affiliatewindow.com t: 020 7553 0333
