INside Performance Marketing
Criteo Sees Impressive Boost in Revenue
Image Credit  – Criteo

Criteo Sees Impressive Boost in Revenue

Performance marketing technology company Criteo has released its Q4 and fiscal year figures in an impressive end-of-year report.

The company saw revenue increase 71% to €233 million during Q4, a considerable rise from €136 million in the fourth quarter of 2013. For the full fiscal year, Criteo saw an increase of 68% in revenue to €745 million, an impressive outcome compared with the €444 million from 2013.
 
Net income in the fourth quarter 2014 increased from €3 million in Q4 2013 to €18 million, while net income for the fiscal year 2014 increased from €1 million in 2013 to €35 million, a boost of €34 million in the space of a year.

“Performance for clients is everything,” said Criteo’s co-founder and CEO, JB Rudelle. “2014 has demonstrated that our focus on driving incremental sales for our clients accelerates our own success.”

Strong performance

The company also reported a strong performance in the US, with year-over-year growth in the Americas accelerating to 114% at constant currency during Q4. 

And the success appears to have extended to beyond the fiscal figures. Only yesterday (February 17) Criteo acquired Los Angeles-based DataPop, Inc., a product advertising company focused on helping retailers better merchandise their products.

Criteo also saw the highest quarterly client additions in its history, adding more than 600 patrons Q4.

The company has further announced the extension of its mobile capabilities with the launch of Facebook’s new business ads service, allowing advertisers to complement their Facebook Exchange marketing efforts by targeting consumers using the social network on all devices.

“As mobile usage continues to grow, so do the options for targeted, personalised digital ads,” said Jonathan Wolf, Chief Product Officer at Criteo.

“Through dynamic product ads and Custom Audiences we have now extended our programmatic retargeting efforts into Facebook mobile, complementing our existing work with Facebook Exchange (FBX) program. Early tests have resulted in strong return on ad spend for our clients.”

Continue the conversation

Got a question or comment – tweet Adele @Adele_Georgia or comment on Twitter, Facebook or LinkedIN.

Adele MacGregor

Adele MacGregor

Adele works as a news and features reporter for Existem, covering the latest updates from the performance marketing industry. Adele has written for Media Wales, Grazia Magazine and publications in Spain and the US, with topics ranging from social media and digital skills to local music and gymnastics.

Read more from Adele

Related Articles

Join over 10,000 performance marketers for the ultimate weekly update on industry news