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Omnicom Reports Strong and Active Year Following Q4 Results
Image Credit  Ken Teegardin Creative Commons license

Omnicom Reports Strong and Active Year Following Q4 Results

Marketing and corporate communications holding company Omnicom Group has reported a positive year of growth and increased revenue following the release of its Q4 results.

The New York-based outfit, which owns ad agency networks including TBWA Worldwide and BBDO, announced 5% growth in worldwide revenue for the full year to $15.3 billion, with net income increasing 11.4% to hit $1.1 billion.

In the fourth quarter of 2014, worldwide revenue increased 3.4% to $4.2 billion and net income for the quarter lifted 9.7% to $329.5 million, compared to the same period in 2013.

Despite the majority of results being positive, international revenue at the group decreased 2.2% to $1.96 billion for the quarter. Nevertheless, international revenue for the year increased 2.1% to $7.17 billion.

Organic revenue growth

Omnicom saw organic revenue growth for the year across a variety of disciplines including advertising, which increased by 9.1%, and public relations, increasing 4.1%.

There was also a rise of 3.1% in specialty communications over the year - the element that grew the fastest in Q4 with an overall upturn of 9.4% for the period. Advertising and public relations came joint-second for the quarter, both increasing 8.5%.

Across regional markets for 2014, organic revenue increased 7.5% in North America, 5.2% in the United Kingdom and 1.0% in the European markets.

Omnicom also saw organic revenue increase 4.5% in Asia Pacific, 4.0% in Latin America and 10.1% in Africa and the Middle East when compared to the same period in the previous year.

The company saw numerous changes in 2014, most notably the collapse of its $35 billion merger with French holding company Publicis. This lead to the departure of CFO Randall Weisenburger and the promotion of Philip Angelastro to replace him.

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Adele MacGregor

Adele MacGregor

Adele works as a news and features reporter for Existem, covering the latest updates from the performance marketing industry. Adele has written for Media Wales, Grazia Magazine and publications in Spain and the US, with topics ranging from social media and digital skills to local music and gymnastics.

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