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PMA 2015: Best Use of Performance Marketing as Part of a Multi-channel Campaign Overview
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PMA 2015: Best Use of Performance Marketing as Part of a Multi-channel Campaign Overview

Standard entries for the Performance Marketing Awards 2015 are now closed and there is just one week to submit late entries for an additional fee of £50 per request, bringing the total entry fee to £245.

Throughout this week we will continue to bring you our category overview series for this year’s awards.

Best Use of Performance Marketing as Part of a Multi-channel Campaign

Within this category, coherent evidence of a campaign with intelligent implementation of performance marketing elements is essential.

Judges will be on the lookout for successful integration of performance marketing by an agency, advertiser, publisher or network which has enabled them to efficiently reach expectations whilst adding notable sales value.

Last year vouchercodes.co.uk were awarded the title for their collaboration with high-street retailer Marks and Spencer. The campaign, which utilised mobile, social, email and display,  delivered a significant amount of instore sales and online trading which resulted in a considerable rise in revenue within a short period of time.

The category applies to successful campaigns launched between the judging period of January 1, 2014 - January 30, 2015.

Dates to remember

06.02.15 - Late entries close
15.02.15 - Nominations close
03.03.15 - Voting opens for Industry Choice of Partner and Hotshot Rising Star awards
03.03.15 - Award shortlist unveiled
12.04.15 - Voting closes
28.04.15 - The Performance Marketing Awards Ceremony in London

Click here for more advice on creating a winning entry for the Performance Marketing Awards 2015.

For the full list of categories, please visit the Performance Marketing Awards 2015 website

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Adele MacGregor

Adele MacGregor

Adele works as a news and features reporter for Existem, covering the latest updates from the performance marketing industry. Adele has written for Media Wales, Grazia Magazine and publications in Spain and the US, with topics ranging from social media and digital skills to local music and gymnastics.

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