Performance marketing has been engulfed in a sea of change over the last year. And if the early signs are anything to go by, ‘momentum’ and ‘moving forward’ may well set the tone for the 12 months that follow.
Spotting the chance to grill our experts about the direction they see performance heading in 2015, we took to the floor at Performance Marketing Insights: London to gauge the attendees’ views on developments within their industry.
Featuring input from CJ Affiliate, Teradata Interactive, Convertr Media, Affiliate Window, OMG and more, our latest video offers a concise reflection of what we saw in 2014 as well a providing a sneak peak into what could be around the corner.
Where do you see performance heading in 2015? Share your thoughts in the comments section.