Video ad tech company Unruly has reported considerable revenue growth in Q4 to end a successful 2014, thanks largely to additional offices in Asia Pacific and the introduction of new services.
A solid fourth quarter, in which the company reported $16 million in revenue, an increase of 40% from Q4 2013 to Q4 2014, boosted the annual revenue of the Unruly Group Ltd to over $43 million.
"It's been an incredibly exciting year for Unruly,” said the company’s chairman, Mike Kelly. “Our strategic decision to build a full programmatic stack and to expand into Asia Pacific is already paying off and has set us up for future growth.”
October 2014 saw the launch of UnrulyX, a supply-side platform (SSP) for guaranteed viewability via mobile video, which contributed to the company’s growth in revenue.
UnrulyX followed the company’s skippable pre-roll format, launched in May, which now accounts for 22% of the group’s total revenue. The platform seeks to put the viewer in control and claims to give advertisers cost-efficient reach.
According to forecasts by market research company eMarketer, video ad spend is expected to double between 2014 and 2018, with a shift towards programmatic advertising. Unruly also anticipates that more ad dollars shifting from TV to digital will fuel continued growth for video.
"As our programmatic ad technology has matured, we've reached an inflexion point in the business,” said Unruly CEO and founder Scott Button.
“Our rapid growth in 2014 has been entirely organic and our continuing investment in programmatic technology and proprietary data will fuel further revenue growth through the next 12 months and beyond."
Unruly currently employs 190 people across 10 countries in 13 offices, which includes regional HQs in London, New York and Singapore.