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Travel Bookings on the Rise in January
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Travel Bookings on the Rise in January

More people are looking to go on holiday this year than in 2014, according to an early update of European travel bookings from Gfk. 

The market researcher unearthed a 3% rise in general bookings between January 1-12, compared to the same period last year. January 2014 was another strong month for travel sales, where year-on-year sales also rose by 3%

Gfk states that trips to European destinations including France, Tunisia and Croatia are in demand, with the latter seeing a £116 increase in the average price of trips sold between January 5-10; again, compared to the same period in 2014.

Although suppliers will be pleased to hear that preparation was going well ahead of what could be a bumper year for business, Gfk noted that increases seen last week had offset reductions from earlier in the month.

Improving picture

Summer travel bookings between January 5-10 showed a slide in volume year on year, the rate dropping by 4% compared to results in 2014. 

The average value of trips also declined during this period, showing a 5% decrease on levels seen last year.

There was some respite to be had, though, as summer bookings went up to just a 1% drop year on year during the second week of January. 

Specific travel categories also welcomed growth in the early stages of the year, as family bookings rose 10% year on year last week. Short-haul trips welcomed a similar uplift, rising 7% in the week ending January 17, while bookings for medium-haul destinations rose 4% in the same period.

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Richard Towey

Richard Towey

Richard serves as head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing. Richard now heads up the editorial team at PerformanceIN: the performance marketing industry's leading publication.  

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