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Berlin, Wir Kommen!
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Berlin, Wir Kommen!

Performance Marketing Insights: Europe is to return to Berlin for a second consecutive year.

A flourishing city of start-ups, media buzz, creativity and tech developments, PerformanceIN is delighted to announce that Berlin will once again be the location of Performance Marketing Insights: Europe in June of this year.

For the second year running, the Estrel Hotel in the multicultural metropolis of Berlin has been chosen as the hub to welcome an international audience of over 1,000 senior marketing professionals from more than 40 different countries.

The event, which grows bigger each year, provides a platform for networking with global contacts packed into two days of inspirational keynotes, thought-leading sessions and contentious panel debates, resulting in two of the most valuable days you will spend out of office in 2015.

zanox returns

PerformanceIN is also pleased to welcome zanox back on board as a platinum sponsor for Performance Marketing Insights: Europe 2015.

Zanox has been a key supporter of the European event since its inception in 2009, and this year will see the performance marketing network return as a top-level sponsor for a sixth consecutive year.

Last year zanox announced a merger with Affiliate Window, which followed zanox’s acquisition of the company over a year ago. Affiliate Window has been long-term supporters of PMI, sponsoring the UK leg of the conference since 2007.

The zanox Group, which includes zanox and Affiliate Window in addition to M4N and eprofessional, supports companies from all industries in the effective marketing of services via the internet.

“We’re pleased to support PMI: Europe as platinum sponsors as the conference returns to Berlin this summer,” said Mark Walters, CEO of zanox.

“This event provides a global platform to present ideas and technology to an engaged and knowledgeable audience. For zanox, strengthening relationships with our existing clients, creating new business partnerships and the sharing of fresh industry insights is what this event is all about.”

Kwanko and RetailMeNot will join zanox as tiered sponsors in Berlin (gold and bronze respectively), with Matomy, Cake and YTZ already confirmed to return to the Estrel as exhibitors in 2015.

Best in the industry

Key to the success of any Performance Marketing Insights event is the vast array of international speakers, thought-leaders, figureheads, start-ups and digital experts that help form a leading agenda which supplies insight and strategy on performance-based marketing.

Speaker submissions for PMI: Europe are now open. If you have the right message for PMI: Europe’s audience and wish to be involved, submit your proposal by February 28, 2015.

We are also pleased to announce the launch of our PMI: Europe advisory board, designed to help support the direction of the conference agenda. This hand-picked group of industry leaders will be giving guidance on topics, suggesting top-quality speakers and providing expert advice to ensure the agenda you see in Berlin is the best in the industry.

Individuals taking their place on the advisory board include Mathew Downs of Yahoo, Astrid Canevet of RetailMeNot and Roberta Francescani, e-commerce performance marketing manager at Calvin Klein.

“We are delighted to disclose our PMI Europe advisory board who will ensure thought leadership and strategies remain at the forefront of the event whilst maintaining neutrality of the agenda,” said Sarah Parsonage, managing director at PerformanceIN.

“It is also fantastic to welcome zanox back as a platinum sponsor for an 8th consecutive year - its continued support is testament to the hard work that is put into making each conference bigger and better than the last.

“Berlin is set to be another illuminating and insightful event and we’re looking forward to welcoming the best in the industry back to one of Europe’s most exciting cities.”

Performance Marketing Insights: Europe will take place between June 23-24 at the four star Estrel Hotel, with good transport links via the Sonnenallee S-Bahn in addition to Berlin’s Schönefeld Airport and Berlin Brandenburg Airport.

You can keep up to date with announcements, including additions to our exhibitors and sponsors, purchase early-bird tickets and read more about the event at the PMI: Europe website

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Adele MacGregor

Adele MacGregor

Adele works as a news and features reporter for Existem, covering the latest updates from the performance marketing industry. Adele has written for Media Wales, Grazia Magazine and publications in Spain and the US, with topics ranging from social media and digital skills to local music and gymnastics.

Read more from Adele

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