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Performance Marketing Awards 2015: Best in Mobile Award Category Overview
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Performance Marketing Awards 2015: Best in Mobile Award Category Overview

As the deadline for entries at the Performance Marketing Awards 2015 creeps ever closer, we’ll be talking you through the individual award categories between now and the closing date on January 30.

For the full list of categories, please visit the Performance Marketing Awards 2015 website

Best in Mobile Award

Sponsored by digital marketing agency Mango Storm, entries for this award must showcase a comprehensive mobile strategy that embraces the principles behind performance-based marketing.

Formerly ‘Best Mobile Marketing Campaign’, last year’s prize went to TradeDoubler for its work with The Body Shop. The collaboration delivered an omni-channel programme linking mobile, desktop and in-store sales, in addition to utilising mobile digital wallet technology Passbook.

Judges this year will be looking for campaigns in the form of an application or mobile web proposition, an innovative mobile campaign or a consumer proposition by a publisher or advertiser that has led to an increase in customer engagement and, ideally, sales.

Dates to remember

30.01.15 - Standard entries close
06.02.15 - Late entries close
15.02.15 - Nominations close
03.03.15 - Voting opens for Industry Choice of Partner and Hotshot Rising Star awards
03.03.15 - Award shortlist unveiled
12.04.15 - Voting closes
28.04.15 - The Performance Marketing Awards Ceremony in London

Click here for more advice on creating a winning entry for the Performance Marketing Awards 2015.

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Adele MacGregor

Adele MacGregor

Adele works as a news and features reporter for Existem, covering the latest updates from the performance marketing industry. Adele has written for Media Wales, Grazia Magazine and publications in Spain and the US, with topics ranging from social media and digital skills to local music and gymnastics.

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