INside Performance Marketing
PMI is This Week – Join Us The only two-day event for affiliate marketing, lead gen and biddable media Book your ticket now
Yahoo Chips Away at Google’s Iron Grip on the Search Market
Image Credit  Yahoo Creative Commons license

Yahoo Chips Away at Google’s Iron Grip on the Search Market

The partnerships between Yahoo and Mozilla Firefox and tension with Apple appears to have shaken Google’s dominance of the US search market.

In the biggest dip since 2009, the internet giant’s market share dropped to 75.2% last month from 79.3% in December last year, according to reports from analytics firm StatCounter.

Meanwhile Yahoo’s share of the search market increased from 7.4% to 10.4%, which Statcounter attributes to the finalisation of a five-year deal with Mozilla in November, replacing Google as the default search engine in the US for Firefox 34.

Mozilla’s switch to Yahoo brings an end to a ten-year partnership between Google and the web browser.

“The move by Mozilla has had a definite impact on US search,” said StatCounter chief executive officer Aodhan Cullen. “The question now is whether Firefox users switch back to Google.”

Exciting partnership

The deal has been a positive move for Yahoo CEO Marissa Mayer, who announced she was thrilled by the partnership.

“I’m also excited about the long-term framework we developed with Mozilla for future product integrations and expansion into international markets,” she added.

Furthermore, with the deal with Google Search and Apple expiring this year, and tension between the two rising, many are left wondering whether Apple will keep Google as the default browser for Safari on iOS.

Nevertheless, Google undoubtedly remains the leader in the search market, with 37% of Americans using Google Chrome. Firefox lags behind, used by just 12% of browsers in the US.

Adele MacGregor

Adele MacGregor

Adele works as a news and features reporter for Existem, covering the latest updates from the performance marketing industry. Adele has written for Media Wales, Grazia Magazine and publications in Spain and the US, with topics ranging from social media and digital skills to local music and gymnastics.

Read more from Adele

Join over 10,000 performance marketers for the ultimate weekly update on industry news