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Performance Marketing Awards 2015: Best New Publisher Category Overview
Image Credit  – PerformanceIN

Performance Marketing Awards 2015: Best New Publisher Category Overview

As the deadline for entries at the Performance Marketing Awards 2015 creeps ever closer, we’ll be talking you through the individual award categories between now and the closing date on January 30.

For the full list of categories, please visit the Performance Marketing Awards 2015 website.

Best New Publisher

Formerly known as Publisher Innovation, this title was last year awarded to Next Jump for its work with John Lewis. Next Jump engineered Gift Guide for the retailer, which leveraged data insights to assist consumers and enhance its Christmas gifting experience.

The combination of real-time browsing and sales data and information on transactions, user behaviour and search habits enabled the service to personalise shopping experiences and gain plaudits from last year’s judges.

Come April, our judges will be on the lookout for outstanding new-to-market publishers, established in 2014, who have triumphed in creating or implementing new technology and innovative thinking. Embracing multiple channels will also prove key to submissions as this ensures a value-added service for advertisers and partners.

This category is open to any stakeholder who has achieved the above during the judging period of January 1, 2014 - January 30, 2015.

Dates to remember

30.01.15 - Standard entries close
06.02.15 - Late entries close
15.02.15 - Nominations close
03.03.15 - Voting opens for Industry Choice of Partner and Hotshot Rising Star awards
03.03.15 - Award shortlist unveiled
12.04.15 - Voting closes
28.04.15 - The Performance Marketing Awards Ceremony in London

Click here for more advice on creating a winning entry for the Performance Marketing Awards 2015.

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Adele MacGregor

Adele MacGregor

Adele works as a news and features reporter for Existem, covering the latest updates from the performance marketing industry. Adele has written for Media Wales, Grazia Magazine and publications in Spain and the US, with topics ranging from social media and digital skills to local music and gymnastics.

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