With the end of 2014 fast approaching, PerformanceIN got a bit a misty-eyed and reflected on a year of performance marketing news and features, produced by our in-house team and ever-growing network of expert guest contributors.
We couldn’t let our nostalgia get in the way of the selections however, so take a look at what analytics found to be our most popular articles of 2014.
Looking ahead, new year industry predictions have been coming in thick and fast, from trends that agencies should have on their radar, to transformations in the ad tech industry and why the upward curve of mobile is showing few signs of slowing. It will come as no surprise that another recurring talking point is the rise of programmatic video, a subject also on the minds of many of our friends in the US.
Before even the first needles were beginning to fall, marketers have been gearing up for the January travel boom. Affilinet has put together some last-minute tips for the period. But if you’re still feeling unprepared, never forget that plans can and do change, says author Vicky Bruce.
Data-driven travel ad platform Sojern also shared insights into its expected holiday trends in the summer, even if ice creams and sun loungers do feel a long way off.
Distracting us from trends, predictions and tips, dunnhumby’s global multichannel capability director Jason Nathan shared some insight into the rise of social shopping, perhaps summed up suitably by the line: “People want recommendations from people who they either know or don’t know, but know to be like them.”
Emerging fresh from the boardroom, MC&C’s founder and chief executive Mike Colling imparted some advice on the meaning of being ‘interconnected’ in business, while Nebraska-based Todd Eicher shared his experience of marketing the US higher education industry.
And with December 15-19 all wrapped up, all that’s left to say is a heartfelt thank you for the support from every one of our contributors, sponsors and event attendees over the course of the last year. From everyone here at PerformanceIN, happy Christmas!