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Traffic Drivers: Our Top 10 Most-Read Affiliate Posts in 2014
Image Credit  Damianos Chronakis Creative Commons license

Traffic Drivers: Our Top 10 Most-Read Affiliate Posts in 2014

As 2014 draws to a close, it's finally time to celebrate a terrific and in many ways groundbreaking year for content at PerformanceIN.

Seeing the opportunity to look back on fond memories, we'll be rolling out a series of top-10 lists for our most-read articles in 2014. Here are the results for our affiliate category.   

Affiliate Marketing Celebrates 20 Years - With affiliate marketing celebrating the big 2-0 this year, we looked back on how a group of plucky entrepreneurs managed to create the $4.6 billion industry that stands today. 

Tradedoubler CEO Exits - PerformanceIN was one of the first outlets to catch word of former Tradedoubler CEO Rob Wilson's exit in late April. 

Quidco 'Browser Extension' Fuelling Advertiser Unrest? - Quidco made headlines in June as advertisers reported feelings of disgruntlement towards the publisher and an auto opt-in for its 'Cashback Reminder' tool.

Rebate Sites Weigh in on Rakuten's $1 Billion Deal for US Publisher -  Rakuten's $1 billion purchase of US cashback site Rebates  was supposed to yield a hefty amount of good publicity for the acquiring firm. But with its ownership of affiliate network LinkShare guaranteeing visibility of data from Rebates competitors, a conflict of interest was the main theme to stem from affiliate-based reports. 

Are Voucher Codes Killing Affiliate Marketing? - Must advertisers cut their voucher code ties in order to attract value-adding content affiliates?  Andrew Slack pondered the question. 

Zanox and Affiliate Window Announce Merger - Two of the biggest affiliate networks in Europe were brought closer together as a new-look board at zanox AG, part of the zanox group that owns Affiliate Window, was revealed.

Q&A: Mark Walters, zanox AG CEO, Discusses Affiliate Window Merger - After a new executive line-up was announced, zanox AG CEO Mark Walters told PerformanceIN about the company's plans for the future.

Five Fascinating Affiliate Marketing Forecasts for 2014 - Seeing greater integration between online and offline, a shift up the value chain and a more regulated affiliate space, were Dan Cohen's predictions spot on or way off?

Rakuten Marketing Snaps Up DC Storm in Latest Tech Acquisition - Rakuten's marketing division was no stranger to a big-money purchase in 2014.  Multi-channel measurement firm DC Storm joined the group at the end of May. 

Performance Horizon Group Secures $10 Million in Series-B Funding - PHG's plans for building on its US presence were unveiled as the company went about plotting the best use for $10 million in fresh investment. 

Can't see your name on the list? Keep an eye on PerformanceIN for traffic drivers in social, search, display and many more. 

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Got a question or comment – tweet Richard @RichToweyPI or comment on Twitter, Facebook or LinkedIN.

Richard Towey

Richard Towey

Richard serves as head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing. Richard now heads up the editorial team at PerformanceIN: the performance marketing industry's leading publication.  

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