The rising demand for programmatic ad solutions in DACH markets is in full view courtesy of an ad tech’s company’s latest financials.
Publishers operating in countries such as Germany, Austria and Switzerland where the majority of the population speaks German are said to be moving across to the world of real-time ad serving, with the US-based PubMatic declaring itself a beneficiary.
The firm boasts a real-time ad platform for helping sites build the bridge across to programmatic and has seen this year’s DACH revenue skyrocket to 250% above levels in 2013. In reaction to this, PubMatic has announced a series of appointments to help this growth along.
Joining the company as of this week is Florian Hanke as PubMatic’s director of advertiser solutions for the DACH region. Also writing himself onto the staff roster is ex-Yahoo! Deutschland man Jurgen Hernadi, who takes the reins as senior account manager for DACH.
They will join PubMatic’s country manager for the region, Eric Hall, who has seen the uptake for programmatic soar since after joining the company last year.
“”We are incredibly proud of our continued growth in the DACH markets,” he commented.
“Over the past 12 months, we’ve focused on hiring the best talent to drive our growth, making several senior appointments to support publishers from our Munich office throughout the DACH region.”
Growth spreads worldwide
Hall states that significant investments have led to PubMatic’s growth in what he describes as “one of the leading markets in Europe”.
Research from Magna Global states that while the initial demand for programmatic started in the US, it has now spread worldwide and could create a market worth $32 million in 2017.
PubMatic is focusing on progress in DACH countries, yet Magna Global states that Britain’s own programmatic market was worth 21% more than France and Germany’s combined last year.