Starcom MediaVest Group wins first B2B account for Touch Financial
Starcom MediaVest Group (SMG), has today announced that it has been appointed to handle the UK Pay Per Click (PPC), Display and Social activity for Touch Financial, the UK’s largest invoice finance broker.
A first B2B win for the agency, the deal will see SMG manage and grow the PPC and digital activity through data, optimisation and innovation to drive long term sustainable growth across paid channels in highly competitive marketplace. SMG has displayed excellence in Paid Media resulting in it being appointed to manage the account across Touch Financial.
Yaser Ayub, Head of Digital, Touch Financial says: “Starcom MediaVest has been excellent at delivering their services to our high expectations. This is especially true within the extremely competitive PPC marketplace which we have been finding ourselves enjoying even more success in thanks to their support and advice.”
Paul Kasamias, Head of Biddable Media, Starcom MediaVest Group adds: “ We’re excited to be working with this ambitious, agile and forward thinking business, Touch Financial are leading the way in a highly specialised marketplace.”
Starcom MediaVest Group will collaborate with the Touch Financial in-house creative team on all activity.
-ENDS-
For further information, please contact:
Braben
Ridhi Radia ridhi@braben.co.uk 0207 025 8310
Lucinda Herring lucinda@braben.co.uk 0207 025 8021
Samantha Clayton samantha@braben.co.uk 0207 025 8322
Sarah Mines sarah.mines@braben.co.uk 07887687665
Group address: SMG@braben.co.uk
SMG
Claire Ballard claire.ballard@smvgroup.co.uk +44 (0) 7713 311 831
About Starcom MediaVest Group
Starcom MediaVest Group is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG’s three global award winning agency brands: MediaVest, Starcom and Spark. Ranked the number one global media network in billings in the world by RECMA, SMG (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital & technology experts. With over 8,000 employees in 130 offices worldwide, SMG partners with the world’s leading companies including Heineken, P&G, Samsung and King.com, among others. SMG was named Media Network of the Year at the 2014 Cannes Lions International Festival of Creativity and Global Network of the Year at the Festival of Media in 2013 and 2014. SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups.
