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New Intent Data Company Launched by Madison Logic
Image Credit  Eric Fisher Creative Commons license

New Intent Data Company Launched by Madison Logic

Provider of intent data solutions for B2B marketers and publishers, New York company Madison Logic has announced the launch of Madison Logic Data, a sister company created from Madison Logic's intent data business.

Madison Logic founder and former CEO Erik Matlick will lead the new company in the same capacity, with industry veteran Tom O’Regan, who most recently served as president and chief revenue officer for Martini Media and Senior Vice President of advertising sales at TheStreet, assuming the role of CEO for Madison Logic. Mr. Matlick will serve as the Chairman of the Board for both companies.

Madison Logic Data will offer the largest aggregation of B2B intent data in the industry to marketers and publishers to improve marketing performance. The rapid growth of the data business has allowed the company to outpace revenue expectations and spin off as its own entity. Intent data, core to the company's business model, has proven itself as one of the most powerful generators of ROI and brand awareness in the B2B marketing space. Madison Logic Data not only aggregates but also organizes and activates that intent data to drive successful lead generation and display campaigns at scale.

"Madison Logic has always offered the most and highest quality B2B intent data available” said Matlick. “It is that success which has led to our ability to create a new business entity entirely devoted to digging deeper into that data and making it truly actionable for B2B marketers”

Goal to activate intent data

Spinning out the data business enables Madison Logic Data to focus exclusively on its primary goal to acquire, analyze and activate intent data. It also allows the company to make new advancements in the fields of data science and associated technologies to improve campaign performance for all B2B marketers.

"I am thrilled to join Madison Logic at a time of explosive growth for the company," said Mr. O'Regan. "B2B marketers deserve the best ways to reach their audiences and build their brands online and there is no other company that helps them reach their ideal customers at the scale we do."

The last few months have been a particularly high growth period for Madison Logic, with Q3 2014 revenue numbers showing a 73 percent increase from the previous quarter and a 59 percent increase over the previous year.

More than 300 leading brands currently work with Madison Logic and the company has grown its targetable audience of online business professionals with over 1.2 billion B2B interactions per month, through the addition of more than 100 new publisher partners including UBM, Forbes, Incisive Media, Vendome Health and Net Communities. Last quarter, the company ranked as one the most rapidly growing companies by both Crain's New York and AlwaysOn.

Adele MacGregor

Adele MacGregor

Adele works as a news and features reporter for Existem, covering the latest updates from the performance marketing industry. Adele has written for Media Wales, Grazia Magazine and publications in Spain and the US, with topics ranging from social media and digital skills to local music and gymnastics.

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