ad2one, the UK’s leading digital sales house, has announced that Allrecipes.co.uk, the world’s largest and most active online food community, has launched on its new Premium Marketplace, taking the total number of publishers on the platform to 42.
Over forty brands already signed up include Jamie Oliver, LastMinute.com and Transport for London.
Powered by AppNexus, ad2one’s Premium Marketplace entered into the market last month, offering buyers programmatic access to trusted premium inventory with engaging and highly relevant audiences. Allrecipes.co.uk will join over forty household brands already featuring digital inventory via the platform, including Currys, PC World, Jamie Oliver, Square Meal, Delia Online, LastMinute.com and Transport for London.
The ad2one Premium Marketplace offers benefits to publishers and agencies including:
• Simple, easy integration for programmatic trading partners
• Sophisticated floor rates across all levels (publisher, trading desk, advertisers, ad format)
• Full support for all digital ad formats
• A central Deals Centre where ad2one will package and communicate deals in real-time to media agency trading desks
The Premium Marketplace works alongside ad2one’s other core sales service areas – ad2one Direct, the traditional sales team offering of working directly with agencies and publishers, and ad2one Audience, which allows agencies to engage with highly relevant audiences across the premium portfolio of brands, allowing buyers to reach consumers via audience demographics.
Allrecipes is a leading site in the UK and Ireland and the world’s largest and most active online food community serving more than one billion visits annually. It aims to energise home cooks to confidently accomplish all their cooking goals by discovering and sharing food ideas and experiences. Ad2one has looked after the company’s digital advertising since 2007.
Grant Allaway, Group Managing Director, ad2one said: “We’re thrilled to welcome Allrecipes on board, following our years of work with them via our ad2one Direct platform. Our Premium Marketplace is a best-in-class tailored solution which we believe balances perfectly with our experienced sales experts to offer bespoke premium digital advertising solutions for publishers, so will allow us to unlock even higher premium advertising revenues for them.”
Patricia Lee Smith, Vice President, International, Allrecipes, said: “We’ve chosen to partner with ad2one as they develop their premium programmatic offering, as they are already our trusted advisers in the premium digital advertising world. Allrecipes’ exceptional content and community provide brands with a highly effective combination of best-in-class native advertising products and programmatic solutions and ad2One’s premium marketplace is a smart fit.”
Ad2one is a central sponsor of this year’s ad:tech London (Olympia, October 21 – 22). As part of its sponsorship it will be demoing the Premium Marketplace to visitors. For more details on ad2one’s presence at this year’s event, visit: http://ad-techlondon.co.uk/ or come and visit stand 332 at the event.
