Rogue B2B End-user Buyers Bypass the Procurement Roadblock, According to New Commissioned Research from Intershop

2 years
    Press Release

Jena, Germany, 20th October 2014 – Intershop, the leading independent provider of omni-channel commerce, introduces a new class of savvy buyers that is bypassing what they believe to be a corporate procurement roadblock – and so creating a sophisticated market that B2B sellers must address. International research by Forrester Consulting(1), commissioned by Intershop, found that 52% of these ‘rogue’ buyers find it more convenient to buy directly the goods and services they want, while a third (33%) believe they have a better understanding of their needs than their procurement colleagues.