Quidco, the UK’s leading cashback rewards platform, has appointed MediaVest, part of Starcom MediaVest Group (SMG), to handle its above-the-line communications strategy and media planning and buying. Additionally, MediaVest will also handle all precision marketing for Quidco, developing its pay-per-click (PPC), real-time-bidding (RTB) and Affiliate Marketing activity in the UK.
MediaVest has been tasked with educating consumers about Quidco’s offering and strategically driving new registrations as well as further engaging existing members to drive frequency of purchase. The campaign will launch across TV, press, radio and precision marketing activity – PPC, RTB and Affiliate Marketing – to target the right customers at multiple touch points.
Precision marketing activity kicks off with immediate effect. The press and radio campaign will launch at the end of this month with TV following in November across the UK.
Sheraz Dar, Marketing Director, Quidco said: “During the pitch process MediaVest demonstrated a clear understanding of how we could grow the Quidco business together. Their understanding of both the subject matter and our business was excellent.”
Steve Parker, co-CEO, Starcom MediaVest Group said: “Winning the Quidco account marks significant strategic growth for SMG and shows that we have the best talent in the business. Quidco is transforming and rewriting the rule book on how consumers shop online. Through our expertise in media strategy, planning and buying, with the largest paid search offering in the UK, we look forward to creating effective and exciting campaigns for Quidco, delivering powerful customer experiences.”
