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App Developers Get Ad Serious with Direct Link to Facebook Exchange
Image Credit  Sean MacEntee Creative Commons license

App Developers Get Ad Serious with Direct Link to Facebook Exchange

Confidence in the app market has been put into full view with news of a key analytics firm offering support for Facebook’s Ad service.

The Advertising Analytics platform from App Annie hands developers a holistic view of their app marketing activity, offering tools for ad distribution as well as campaign reporting.

With 27 ad platforms already on board, the company has added another key promotional tool in the form of Facebook’s social ad service, giving developers the chance to advertise their titles via the News Feed.

Gaining this level of support could be crucial to games developers as they look to bring their creations out of the app store and into the public eye.

Social link-up

App Annie was initially released as a free solution for app developers looking to gain a clear view of basic metrics such as product downloads and revenue. The paid version presents a much more in-depth version of app performance. including click-through rates, conversion rates, effective cost per install and more.

Bertrand Schmitt, CEO of App Annie, believes his firm’s link-up to Facebook Ads is a clear step forward for the business.

“Facebook is one of the biggest players in the mobile advertising space, offering advertisers a large, high-quality audience and the tools to create effective targeted campaigns.”

He went on to describe the new partnership as “extremely exciting” for developers wishing to optimise their user acquisition strategies.

Insights from fellow app marketing technology Fiksu indicates that brands now spend an average of $2.23 on acquiring each loyal user, classed as someone who uses the program at least three times.

With this figure continuing to rise, it is therefore up to the likes of App Annie to assess whether the promotional activity delivered by developers is achieving ROI.

Richard Towey

Richard Towey

Richard serves as head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing. Richard now heads up the editorial team at PerformanceIN: the performance marketing industry's leading publication.  

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