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Poll: Is 'Programmatic' just a Buzzword for Reinventing Display Retargeting
Image Credit  Peter Shanks Creative Commons license

Poll: Is 'Programmatic' just a Buzzword for Reinventing Display Retargeting

There is a lot of talk about how programmatic is completely changing the ad industry. A recent article by Rocket Fuel's Dominic Trigg mentioned that the International Data Corporation has predicted that spending on real-time bidding (RTB) for display advertising will accelerate at a growth rate of 59% up until 2016, making it the fastest growing area of the digital advertising market over the next few years. 

A recent report from the Internet Advertising Bureau (IAB) further cements the role of programmatic buying within the industry, showing that within the next two years 91% of advertisers and 83% of publishers expect to be using programmatic.

But is programmatic just a buzzword for reinventing display retargeting? 
(Feel strongly about this one? Why not explain your choice in the comments..)

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Mark  Jones

Mark Jones

Editorial Executive at PerformanceIN. Mark reports performance marketing news and manages PI's network of guest contributors.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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