Poll: Is ‘Programmatic’ just a Buzzword for Reinventing Display Retargeting

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There is a lot of talk about how programmatic is completely changing the ad industry. A recent article by Rocket Fuel's Dominic Trigg mentioned that the International Data Corporation has predicted that spending on real-time bidding (RTB) for display advertising will ...

Mark Jones 11 Aug 2014

Display Advertising

There is a lot of talk about how programmatic is completely changing the ad industry. A recent article by Rocket Fuel’s Dominic Trigg mentioned that the International Data Corporation has predicted that spending on real-time bidding (RTB) for display advertising will accelerate at a growth rate of 59% up until 2016, making it the fastest growing area of the digital advertising market over the next few years.

A recent report from the Internet Advertising Bureau (IAB) further cements the role of programmatic buying within the industry, showing that within the next two years 91% of advertisers and 83% of publishers expect to be using programmatic.

But is programmatic just a buzzword for reinventing display retargeting?
(Feel strongly about this one? Why not explain your choice in the comments..)

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions. Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result. Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.