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Movers and Shakers: July 2014
Image Credit  nGould Creative Commons license

Movers and Shakers: July 2014

Social relationship and content marketing platform Expion is opening July’s Movers and Shakers column with its appointment of Robert Wollner as managing director, Europe. Expion, used by brands such as Coca-Cola, Clear Channel, Heineken and Mondelez, has taken on Wollner to lead the roll out of its new global platform across Europe.

Programmatic video advertising platform Brightroll announced the addition of three new members to its senior management team. One of the three is chief operations officer and internet technology veteran Bruce Falck who brings Google experience, where he played a key role in the search giant’s programmatic business.

Ex-Twitter head of global product marketing Guy Yalif comes in as Brightroll’s new vice president of global marketing, adding Brightroll to an already fascinating resume. And finally, former Zynga chief financial officer Mark Vranesh will serve as audit committee chair.

Benamar become Infectious

Infectious Media continued its expansion with four new appointments in July. The real-time advertising specialist has taken on Myriam Benamar as optimisation director, reporting to the client services director and leads a new look optimisation and ad operations team.

Benamar brings with her three experienced ad tech professionals from the traditional agency world, who join the company as ad operations manager and optimisation analysts.

Yahoo!, Google and AOL executive Sue Hunt has moved to video ad technology company Tremor Video as head of programmatic for Europe. Hunt is responsible for developing partnerships between Tremor Video and agency trading desks throughout the region

Tremor has also promoted Alex Jakubczyk to senior manager, marketing and account management to drive closer alignment between strategic activities across the US and UK.

VivaKi to manage brand rep

VivaKi, an ad-tech solutions company, has enlisted Mihiri Bonney as director of corporate communications for Europe and Asia. Based in the UK, Bonney will be responsible for marketing communications, as well as brand reputation management for the organisation across both continents.

Cloud-based incentive solutions provider Xactly announces the appointment of a new general manager for Europe, Middle East and Africa (EMEA). Tom Castley will be focused on supporting the company’s operations in the region, bringing with him more than 15 years of Sales and CRM experience across leading cloud organisations.

LoopMe, a mobile demand-side platform for full-screen ad formats, has appointed Ilja Goossens as vice president of business development, as the firm expands internationally. Goossens will support LoopMe’s vision of owning the mobile space for full-screen ad formats with a strong focus on mobile video advertising.

Display ad technology Yieldr announced Leon Gerrits as Benelux managing director, while his predecessor Victor van Venrooij will assume his new role as VP of Account Strategy. Gerrits enters a leadership team that includes Natalie Livingstone, who recently joined to head up Yieldr’s central sales office in Barcelona.

Industry veterans

E-commerce start-up Sophia has strengthened its Board with the appointment of US retail heavyweight, former Wal-Mart COO John Rittenhouse whose career spans retail, supply chain and technology.

Rittenhouse has joined Sophia to help advance its growth, leveraging his extensive experience to fuel the company’s expansion in the retail and publisher space.

Searchmetrics, a global enterprise search experience optimisation platform, has appointed former eBay global head of SEO and content development, Jordan Koene. Responsible for developing and planning eBay’s strategic SEO programs in North America and Europe, Koene will be reporting to Searchmetrics’ founder and CTO, Marcus Tober.

The agencies

Starcom Mediavest Group has appointed former Havas director Frank Durrell to the newly created role of digital strategy and technology director of global network clients.

Durrell, will be responsible for helping drive digital integration and innovation across its client portfolio which includes UBS, Samsung and Novartis, reporting to executive director Jodie Stranger.

Digital media agency DigitasLBi has appointed Harry Pugsley, planning partner at McCann London, to the role of creative strategy director.

ZenithOptimedia has hired digital expert Jon King to head up its performance marketing network in the UK. However the new managing director of Performics UK will not start at the Percy Street-based agency in September.  

Dublin-based Independent News & Media (INM) has announced the creation of close to 40 new roles in its Dublin office. Managing director of digital Fiona O’Carroll is one of the fresh crop of newcomers. She will be tasked with building a world-class digital team and developing innovative products so that INM can compete on a global scale.

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Mark  Jones

Mark Jones

Editorial Executive at PerformanceIN. Mark reports performance marketing news and manages PI's network of guest contributors.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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