UK advertising technology startup Captify has announced plans to open an office in Germany as it looks to build on some impressive growth.
Founded in 2011, the firm wants to use a new office in Hamburg to roll out the same search retargeting technology that recently brought it 280% year-on-year growth.
When asked by PerformanceIN about the thinking behind Captify’s choice of German location, chief operating officer Vincent Potier said the company chose media over startup culture.
“There’s no doubt that Berlin is a fantastic place for startups; it’s vibrant, economic, and a fast-growing place for small businesses in the technology sector. But Hamburg offers a great platform for a company like Captify that’s expanding rapidly,” Potier explained.
“It’s the largest city for media, the second largest city for advertising agencies, and the main hub of the German ad tech industry. That makes it a perfect place from which to hire the right people and grow our business further in Europe.”
The former managing director of Advertising.com, Sven Bagemihi will be heading up Captify’s Hamburg presence. He will start working immediately on building an executive team in Germany and growing the business in this new territory.
Captify also has offices in Kiev, Ukraine, which, along with the UK operations in an old Covent Garden banana warehouse, helped the company achieve a seven-digit turnover after its first year of business.