One month after announcing plans to increase its presence in Europe, performance marketing software provider MediaMath has opened a new office in France.
Hailing from New York, the technology group is one of many looking to satisfy the advertising needs of its clients with a results-based approach. MediaMath’s TerminalOne Marketing Operating System enables marketers to seek the use of data in order to optimise customer interactions across all of their addressable media.
This service, according to the company, allows brands to capitalise on the impact of results-based marketing at scale and ensure transparency across all of their campaigns.
The company had dropped hints regarding an expansion into spots across Europe, the Asia-Pacific and Latin America. Now, it seems an office in the French capital of Paris will be added to those in New York, Boston, Chicago, San Francisco, London, Singapore and Tokyo.
MediaMath’s expansion into France marks the company’s first significant announcement since its raising of $73.5 million in Series C funding, led by growth equity firm Spring Lake Equity Partners.
It was reported that at least part of the extra funds would be used to introduce the TerminalOne Marketing Operating System to a global market, and it seems France is the firm’s next target.
Dave Reed, managing director of EMEA at MediaMath, expressed his excitement at being able to open an operation in what his company described as the European leader in digital ad space.
“We are delighted to announce our on-the-ground presence in France, which will enable us to work closely with our local partners and clients, and further strengthen our foothold within the French market,” he commented.
“We look forward to a continuation of our strong partner and client relationships, as well as the development of new, strategic relationships in the country.”
The new office will also aid communications between MediaMath and its latest acquisition, cross-device targeting company Tactads, which is based in the French city of Nantes.