INside Performance Marketing

INside Events: JVWEB Celebrates 10th Birthday

Starting life as one of France’s first specialists of sponsored links and e-marketing and now operating on an international level across 17 different countries, JVWEB had good reason to celebrate a decade in the industry.

Nearly 300 marketers made the trip to Carré Mer, one of Southern France’s most iconic beach venues on the white sand of Palavas-los-Flots just south of MontPellier.

Guests included JVWEB clients Microsoft, Yves Rocher, Disneyland Paris, as well as an entourage of agencies, affiliation networks and partners such as Neo@Ogilvy, Tradedoubler, Affilinet, Webgains, Google and Le Guide.

Held over two days, guests whiled away the first evening sipping cocktails by the Mediterranean and sampling the culinary creations of Michelin star chefs the Pourcel Brothers.  JVWEB10's 'photomaton' caught a few of the more candid shots of the night, and at sunset the party continued inland at Le Pulp nightclub on the edge of Montpellier.

On day two, guests were treated to a full day of speakers sessions by performance industry experts. Sylvain Desbenoit, agency sales manager at Google started off, discussing YouTube video promotion.

JVWEB’s own Mathieu Chiavassa and Michel Goossens followed with a talk on various remarketing solutions, while agency director Aymerik Bouchacourt updated attendees on the latest Google Adwords developments.

As celebrations came to a close at JVWEB10, JVWEB will be no doubt be hoping it can return to Carré Mer in ten years time to celebrate a 20th anniversary.

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Mark  Jones

Mark Jones

Editorial Executive at PerformanceIN. Mark reports performance marketing news and manages PI's network of guest contributors.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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