Social advertising platform Glow Digital Media has secured $7 million in Series A investment led by European venture capital firms Notion Capital and White Star Capital.
Other contributors to Glow’s funding are the Axel Springer-backed company builder Project A Ventures and London-based investment company Avonmore Developments.
The continued development of Glow’s platform and its international expansion are said to be the targets of the latest financing mission, which dwarfs the previous $1.3 million the company received in February last year.
According to Glow CEO and co-founder Damian Routley, the company already has a worldly presence, with local operations in North America and Asia.
“The last 12 months have been an amazing journey for us, we helped customers integrate deeply with the Glow Platform, expanded across the globe, adding operations in New York and Singapore, and built a team of experts that helped drive year on year sales growth of 500%.”
Glow uses a mixture of social and proprietary data to help brands locate, engage and transact with those customers that are found to be most relevant and profitable on Twitter and Facebook.
After hiring Facebook’s head of gaming in APAC Peter Gan and opening a Singapore office in the region, Glow went on be one of four marketing platform partners to help Twitter its mobile app promotion ad format