Advertising technology provider Rakuten Marketing has revealed second-quarter figures for 2014 which indicate good performances for its affiliate and display operations.
Rakuten Marketing’s display and retargeting group reported 87% growth in its digital client base. In the UK there was 147% growth compared to just 40% in the US.
Affiliate has taken a similar trajectory, with a 17% increase in the UK for year-on-year same-store sales and a 25% rise in Canada.
Having only launched its Australian affiliate network in 2012, Rakuten Marketing showed same-store sales had accomplished an increase of 845% for the quarter.
Expansion and acquisition
When asked why Rakuten Marketing has had such a healthy quarter, company president Tony Zito explained that it was not down to any one thing, but the contribution of several strategies.
“There are many factors behind the success of Rakuten Marketing. These include global expansion, strategic acquisitions, and our continued investments in the technology and resources that enable clients to win,”
Mobile has accomplished some big gains, too. In the UK year-on-year mobile phone orders for the affiliate channel increased by 117%, beating 85% growth in the US.
For tablet orders, Rakuten Marketing noted an increase of 37% in the UK and 21% in the US. Meanwhile in its other global regions there was a rise of 157% in Canada and 55% for Japan.