Kenshoo (www.Kenshoo.com), the global leader in predictive media optimisation technology, today announced that its recently released digital marketing targeting solution, Intent-Driven Audiences (IDA) has been named a winner in the Facebook Innovation Competition for the online sales category.
Kenshoo IDA matches clicks on search engine ads to audiences on Facebook in real-time. This proprietary offering enables marketers to show ads to consumers that have searched for specific keywords and also use Facebook’s targeting capabilities to find more customers like them.
By accessing Facebook’s entire ad inventory, including mobile, as well as Facebook’s advanced filtering capabilities to further refine targeting on top of consumer search intent data, marketers can leverage IDA to expand beyond traditional retargeting tactics.
From initial testing, the results of IDA include lower cost-per-click (CPC), lower cost per acquisition (CPA), higher average order value (AOV), and higher return on investment (ROI) for Facebook ads while, at the same time, improving search engine marketing (SEM) campaigns with incremental revenue increases up to 22%.
“Kenshoo Intent-Driven Audiences allows marketers to leverage signals from search marketing to reach their most valuable customers with Facebook advertising,” said Will Martin-Gill, SVP, Product for Kenshoo. “At Kenshoo, we continually strive to provide marketers with innovative solutions to help them bridge the gap across channels to drive better results. This recognition supports the true value of IDA in leveraging Facebook’s advanced targeting capabilities to help advertisers more effectively achieve their marketing goals.”
This is the second consecutive Facebook Innovation Competition win for Kenshoo, a Facebook strategic Preferred Marketing Developer; Kenshoo was previously selected as a winner for its Demand-Driven Campaigns (DDC) offering.
Kenshoo DDC automatically creates and manages product-specific advertising on Facebook based on demand signals of top performing products from marketers’ internal systems, Product Listing Ad (PLA) campaigns, general paid search efforts and other sources. Facebook hosts innovation competitions twice a year in which their Preferred Marketing Developers (PMDs) are invited to build new tools to help businesses realise their goals through Facebook.
Visit www.Kenshoo.com/IDA to learn more about Kenshoo Intent-Driven Audiences. - See more at: http://performancein.com/news/2014/07/02/kenshoo-intent-driven-audiences-named-winner-facebook-innovation-competition/#sthash.0J3COdQ8.dpuf