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Performance Marketing Insights: Europe 2014 Overview
Image Credit  – Kongregnt Studio and Roman O.Heller

Performance Marketing Insights: Europe 2014 Overview

That’s it ladies and gentlemen; agencies, advertisers, publishers and tech companies alike. Performance Marketing Insights Europe 2014 has officially come to an end for another year. We are sure you will agree it has been a magnificent conference, made possible by our excellent speakers, the support from our sponsors, and the attendance of some of performance marketing’s finest companies as exhibitors.

A stellar agenda spanned the breadth of our industry, from real-time data to global expansion strategy, social marketing to Google algorithms. Our speakers did not miss a beat in presenting their expert analysis, divisive opinions and insight into what lies ahead in performance marketing.

Between a checkerboard of stands including those of affilinet, Commission Junction, Kwanko and VIP Response, it was a hotbed of uninhibited networking. Whether it be over a beer or a game of table football, every cross-company attendee left little in the way of missed opportunities.

Kongregnt Studio and Roman O.Heller

Aside from our speaker’s schedule, PMI is also celebrating feedback from side events including Meet the Agencies, where publishers had the opportunity to connect with some of the industry’s leading ad agencies to build contacts and drive ahead with new opportunities.

After the action of day one attendees had the chance to let their hair down at our Networking Party in central Berlin’s Felix Club. And on day two, everyone was invited to Speed Networking in the Knowledge Zone, presenting a chance for advertisers, publishers and agencies to gain us much information as possible in sets of two-minute meetings.

Touching on her highlights of PMI 2014, Inez Miedema, Voga’s global affiliate manager, said the party was “definitely” a personal favourite.

“After a full day of networking and exchanging business cards it was great to go to an informal event and get to know people,” she commented.

Aside from the Networking Party, Miedema took full advantage of the opportunity to set out plans for the future of her company and drive business ahead, and did not miss a chance to strengthen her wide education in marketing.

“I just had a long meeting with Savoo, we’re entering into a lot of new markets with Voga and it was cool to meet all of them, not only speak with them through email and phone, and with all the new guys as well who will help me in new markets.”

She went on to speak of her most cherished moments from the conference.

“The speed networking was quite funny. I’ve never done speed dating in my life so I was a bit nervous for it! All of a sudden you’re talking to a random stranger, and the funny thing is because you have to talk to each other you might be both an advertiser in completely different industries, but in two minutes you can get so much knowledge out of someone.

“It was a lot of fun, webgains recommended it to me and said you should definitely do that, it’s definitely something I’d do again”.

It would be a hard task for us at PerformanceIN to single out a particular highlight, but we must reserve a mention for David Rowan’s Keynote presentation from this afternoon.

Delivered with both wit and gravitas, Rowan offered a capacity crowd the future ‘internet of things’ - a world where the actions of our everyday lives are facilitated and monitored by a handful of ubiquitous companies. Thankfully, allusions to the sensor-equipped toilet and instagram goat-selling business in far off corners of the world were enough to ward off any ominous feelings.

Commending the event, Tradedoubler’s Head of Marketing Intelligence Jane Turner called the Keynote one of its memorable moments:

“We had great networking opportunities, particularly with publishers, and an inspirational and thought-provoking keynote from David Rowan were the highlights of this week's Performance Insights Expo in Berlin.”

All that’s left to say is a huge thank you from the team behind the event to everyone involved at every level, and we look forward to welcoming you all at Performance Marketing Insights: London in October 2014.

Kongregnt Studio and Roman O.Heller

Photos by Kongregnt Studio and Roman O.Heller

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Mark  Jones

Mark Jones

Editorial Executive at PerformanceIN. Mark reports performance marketing news and manages PI's network of guest contributors.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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