Ad management platform provider Sizmek has looked to simplify the close inspection of campaign performance by announcing the launch of a new attribution suite.
Aptly titled the Sizmek Attribution Suite, companies can use this new solution to analyse each point of contact with their consumers, allowing them to pinpoint their most effective ads and scrap those which are failing to hit the mark.
The suite also equips itself for life in a cross-channel world with software for tracking data across numerous platforms and devices.
Built in the hope of providing one platform for tracking the customer’s journey to conversion, Sizmek Attribution Suite comprises several different tools which should help advertisers delve deep into the effectiveness of their campaigns.
There’s Attribution Report Builder, a tool for pulling and compiling cross-channel conversion reports with what Sizmek describes as “tremendously broad and deep” data sets.
Users can take advantage of Sizmek Device Intelligence for viewing the activity of those engaging with campaigns via smartphone or tablet, while Versatag Tag Management can be used to collect natural search and inbound traffic data.
Account holders also have access to tools for tracking conversions inspired by ads on the likes of Facebook and Twitter, helping them to optimise their activity on social.
Alex White, VP of Product Strategy at Sizmek, says that given the company’s stance as an independent third-party server, its new solution can provide marketers with an “unbiased source of truth”.
In other news
Attribution Suite isn’t the only thing causing Sizmek to make headlines this month.
The company piqued the interest of marketers around the world by adding a special weather-based targeting feature for its Peer39 suite of data products.
This will allow advertisers to consult with the latest forecasts when planning their programmatic activity, ensuring relevancy is always presented to the user.
You can learn more about attribution in performance marketing by downloading PerformanceIN’s report on the topic.