INside Performance Marketing
Affilinet ‘Outstrips Growth of the Overall Market’
Image Credit  Chris Potter Creative Commons license

Affilinet ‘Outstrips Growth of the Overall Market’

According to financial results just filed for the full year 2013, affiliate marketing network, affilinet, has seen gains across its revenues.

Despite stating that it experienced a particularly weak summer quarter in the German affiliate marketing business, affilinet revealed that its sales were up by 11.2% to €112.3 million in the 2013 fiscal year, compared to €101 million in the previous year.

Affilinet explained that its rise in revenue was down to greater automation processes, sales optimisation and an improvement in the quality of the network that is said to have positively impacted the company’s operating earnings.

Affiliate segment remains healthy

These latest financial figures were filed by parent company, Sedo Holding, which divides its business in two halves, one of which is the affiliate segment that accounts for affilinet’s activities across Europe.

Sedo reported that EBIT-like earnings in the affiliate segment amounted to €3.3 million across 2013, a healthy improvement on the €0.9 million loss from the previous year when it faced difficulties in France and the Netherlands.

Beside revenue and EBIT, affilinet’s employee count remained stable and its partner programmes grew from 2,873 to 3,356. There was also a 7% change in the number of publishers it works with, increasing from 561k to 600k.

Focus on long-term growth

Commenting on affilinet’s 2013 results, CEO Dr Dorothea von Wichert-Nick, explained how the management team had turned the business around after a tough period across several European territories in the year prior.

"In contrast to market trends, we are growing continuously," said von Wichert-Nick.

“The basis of our strategy is our strictly implemented quality standards, which are what make us a premium network.

“In 2014 our focus is to help clients achieve long-term growth by enabling them to expand their reach in a way that adds value to the consumer path to purchase."

More details on Affilinet and Sedo Holding’s financial results can be found in its report for the full-year 2013.

Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for

Read more from Simon

Join over 10,000 performance marketers for the ultimate weekly update on industry news