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Cashback Co Acquires Comparison Website & Launches in China
Image Credit  Robert S. Donovan Creative Commons license

Cashback Co Acquires Comparison Website & Launches in China

Coinciding with its growing popularity in Asia, globally sprawling cashback site Ebates, has launched in China and has also bought a comparison shopping website.

The San Francisco-headquartered firm has announced the acquisition of Extrabux - a free comparison shopping website where consumers discover the best prices, find coupons and earn cashback.

CEO of Ebates Kevin Johnson, said both companies have a growing membership base in China, and have also announced the launch of Ebates.cn, in order to capitalise on this opportunity.

The company is on a quest to try and give Chinese consumers the same saving options that have proven so popular across North America.

“The combination of Ebates and Extrabux will improve the online shopping experience for customers of both companies around the globe,” Johnson said.

“Extrabux brings a great team of business and technology experts, and we are excited to have Jeff at the helm of our China operations.”

Extrabux co-founders Jeff Nobbs and Noah Auerhahn will assume leadership positions for the Ebates China operations.

Nobbs will manage the China operations out of its new Shanghai office, and Auerhahn will drive product innovation and development for the Chinese-language site.

Nobbs said: “I am excited to lead our efforts in China, and fulfill our vision to provide Chinese shoppers with the same exceptional savings opportunities enjoyed by consumers in North America.”

Ebates.cn will offer members cashback, coupons and special deals from more than a thousand retailers including eBay, Macys.com, Sierra Trading Post and Vitacost.

It has been a busy month so far for 1998-founded Ebates. Last week it announced a partnership with email marketing, Epsilon, in an attempt to drive sales and create a more personalised experience for users.

 

See below for related stories:

Cashback Co Gets Personal with Email Marketing Partnership

Agency Explores ‘Huge Growth Opportunity' in China

TopCashback Edges Into B2B Sector


 

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Pippa Chambers

Pippa Chambers

Freelance News Journalist at PerformanceIN - working to source the latest and breaking news in performance marketing. 

From newspapers to national B2B magazines and technology reporting, I have covered a variety of genres. NCTJ/NCE qualified.

Please email me at pippa.chambers@performancein.com and follow me @PippaC1

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