INside Performance Marketing
Music App Tops Mobile Charts After International Burst Campaign

Music App Tops Mobile Charts After International Burst Campaign

Deezer is a music service that delivers a multi-local music experience to more than 26 million music fans worldwide. Founded in Paris, the streaming service allows users to listen to music on various devices online or offline.

Challenge

Deezer set out to reach the top 10 and top 25 rankings in different markets around the world during the busy Christmas season of 2013.

Solution

With its gBoost product, glispa was able to successfully boost rankings of the Deezer app in the Apple store in multiple markets. It did this by aggregating all publishers and app discovery providers at the same time. In addition to classive banner campaigns, glispa promoted the app with video.

Results

As the first partner to run burst campaigns for Deezer in markets outside of France, glispa delivered higher app store rankings for the Deezer app in the following countries within a one-week period.

Overall ranking

Top 10: Brazil and Mexico

Top 25: Germany

Music ranking

Top 5: Germany

Top 10: UK

 

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