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France Beats January Blues With Winter Sales Growth
Image Credit  Pascal Terjan Creative Commons license

France Beats January Blues With Winter Sales Growth

Early January proved fruitful for French online retailers and their post-Christmas discounts, according to new figures released by Kwanko, a multi-channel advertising company.

Year-on-year, the first week of the January Winter sales saw a 20% increase in turnover. E-merchants benefited greatly as sales rose by 104% during the first seven days of these sales.

Cashback contributed the most to publisher earnings, beating display and email marketing with a 28% improvement when comparing the first week of the Winter sales of 2014 with that of 2013.

More of Kwanko’s data can be viewed in the following infographic.

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Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com

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