RTB House, an international agency that develops tools for buying ads through real-time bidding, has announced its launch into the UK and Ireland.

Headquartered in Poland, RTB House operates in 29 countries across Asia, North Africa and Europe including Austria, Belgium, France, Holland, Germany, Portugal, Switzerland and Italy. Scandinavia is next on the agency’s hit list.

Robert Geruszczak has been tasked with heading up the offices and developing the company’s services in this part of Europe. He has over 14 years’ experience of working in the IT and advertising industry.

Apple experience

Prior to RTB House, Geruszczak was employed at Apple for several years where he was responsible for sales processes in the German-speaking countries, Italy and the UK.

“Building sales resources for such innovative services and business development on markets I am familiar with is a fascinating professional challenge,” Geruszczak said.

“I am particularly happy about the opportunity to take part in establishing a strong international presence of the company.”