Myprotein Fuels Performance Marketing Ambition with Affiliate Window

2 years
    Press Release

Myprotein has launched its first US based affiliate program exclusively with global performance marketing network Affiliate Window. The brand’s UK program has partnered with Affiliate Window since 2010 and seen exceptional year-on-year growth. Myprotein, a division of specialist online retailer, The Hut Group, currently trades in over thirty territories, and is the largest sports supplement provider in Europe. “We have a long standing and historical partnership with Affiliate Window and the addition of Myprotein US increases our portfolio presence to an impressive 16 corroborated and established top performing affiliate programs with the network” says James Hardwick, Head of Lifestyle Affiliates and Partners. “The Hut Group will see international growth in excess of 1,000% for 2014 for Myprotein through an integrated digital approach.” Myprotein is continuously investing, testing, scrutinizing and improving all performance marketing channels with an assimilated approach to drive the business forward and achieve exponential growth. The partnership with Affiliate Window will provide a vast international publisher reach with an abundant platform, helping Myprotein to achieve objectives and exceed targets. Alex Forsch, Affiliate Window’s US Country Manager comments: “We are excited to welcome Myprotein US to the network, expanding The HutGroup portfolio. By leveraging our dedicated team and award-winning platform, we can focus on helping Myprotein US achieve their international growth. Our robust, real time reporting suite allows The Hut Group to keep ahead of the curve and positively react to the market and consumer trends.” Mobile sales are at the forefront of consumer trends – mobile traffic is currently 20% of all network traffic and 6 million sales originated from a mobile device in 2013. 95% of Affiliate Window advertisers have mobile affiliate tracking in place. Myprotein US have imminent plans to launch a fully functional and mobile/tablet optimized site available with affiliate tracking enabled. ### For press enquiries, please contact: Affiliate Window PR Department e. PR@affiliatewindow.com t: 020 7553 0333