The European performance advertising network, which is majority owned by publicly-listed German media company Axel Springer, has only revealed that there has been a ‘small reduction’ in posts.
Despite PI pressing for actual numbers, the company, which owns UK performance marketing network Affiliate Window, would not state how many people have been given the chop.
“Zanox Group has made a small reduction of staff in the zanox headquarters in Berlin,” a zanox spokesman said.
“The reason is to become more efficient in our zanox network operation.”
The job cuts, dubbed ‘efficiency optimisation’, are part of a bigger set of measures to ‘create more time to service customers and publishers in European markets’.
“From our Affiliate Window network in the UK, zanox has learned that a differentiated service to advertisers and publishers, with top end customised service and a self-serving marketplace for small and mid size clients, creates a competitive advantage and works complementary,” the spokesman added.
Just last month, European network Tradedoubler also announced new ‘efficiency measures’, involving job losses across the business and office closures.
But for those worried what these job cuts, from major networks may mean, a zanox spokesman said this is ‘not a sign of bad times’.
“The zanox Group is convinced in the future of the affiliate marketing model in Germany and in Europe,” the spokesman added.
“Affiliate marketing is still one of the most effective performance-based advertising means in the mix of online tools available, giving the highest return on advertising.”