Following cahoots with domain brokers, Coupon powerhouse RetailMeNot has snapped up a ‘super premium’ web domain to match its newfound ticker symbol.
The US-headquartered business, which launched on the NASDAQ Stock Market in July under the ticker symbol SALE, has acquired www.sale.com.
While the new domain could simply be a forwarding site for the main website, it could be the launch of a sale-focused site or perhaps a corporate site for investors.
Although the final sale value of the deal was not disclosed, PI understands list price for the domain was $1.5 million. However, given the bargain hunting ethos of the firm, it is highly unlikely RetailMeNot paid this.
Domain sales and acquisitions firm, Media Options, was advertising the domain name for sale and stated: “For the first time since the start of the internet, the super premium domain name sale.com is for sale.
“This is unquestionably one of the top 10 domains on the internet and a rare opportunity for a company to rocket their sales to a whole new level.”
The 2010-founded coupon company, which also owns Vouchercodes.co.uk, among many other coupon sites across the globe, is all too familiar with name changes, having rebranded from Whaleshark Media to RetailMeNot last year.
Given the company's recent pleasing Q3 results, there is no doubt that snapping up this new domain name would not have caused much of a dent in finances, and hopefully the cost of the deal will come out in a future SEC filing.
In its Q3 results, unveiled in November 2013, RetailMeNot reported a 39% year-on-year net revenue increase - to $47.4 million, from $34.2 million in Q3 2012.
In its international business, net revenues grew to $9.5 million, representing growth of 56% year-over-year. Mobile net revenues reached $5.8 million, up a whopping 190%, compared to $2 million.
For more on the Q3 results see Strong Q3 for Coupon Powerhouse. Also check out our recent profile piece: SVP of International at RetailMeNot – Shares Insights.