If you have been too busy to catch up on some of the festive-related content on PI, then fear not as we have collated some of the tastier online chestnuts that you may have missed.
So grab a mince pie, a dollop of brandy butter and unwind with the latest stories to grace the pages of PerformanceIN.com. From boosting conversion over the holidays to 2014 mobile tips and Christmas party pics, we have it all. Just click on the title to read more:
From user-generated content to cashing in on celeb fads, here is a selection of top tips from the head of publishers at Webgains, Julie Wood.
Unsure of how to really get ahead of the game when it comes to one of the busiest times of the year? Well don’t panic as director of affiliate management at Schaaf-PartnerCentric, Julie Ávila, has a stocking full of advice.
Who makes it on to Santa’s good behaviour list and who ends up on the naughty list is a big issue when it comes to compliance around the holiday season. From ad hijacking to coupon code abuse and cookie stuffing, Brand Verity’s compliance and marketing guru, Sam Engel, serves up his expert advice.
‘Only a Grinch will require full shipping fees’, according to senior marketing manager at Rakuten LinkShare, Lisa Mollura. If you don’t want to be left out in the cold check out her recommendations.
Forget last year’s old baubles, it’s time to deck the halls, push gift ideas, revamp your site and shout about your sale, says ex-Googler and Qubit founder, Graham Cooke.
Christmas party photos! Fancy seeing what some of the industry’s key bods look like after a mulled wine or two? Check out these pics from Inside Industry Events section of PI.
Christmas does not receive the same treatment from one country to the next. Why? Read on to find out!
A must read, and one of the most-read stories this month. Erez Gross is no elf that’s for sure – the senior vice president of mobile advertising and display at Matomy Media knows his stuff.
Some serious pouts, with some not-so-serious Christmas jumpers, can be seen in this photo gallery featuring performance marketing professionals at the Webgains’ festive party.
Strategic client director at SmartFocus, Anthony Wilkey, takes a look back at some of the key digital marketing campaigns of Christmas 2012 and provides insight into how marketers are, or should be, making the most of these new approaches for 2014.
Happy reading and merry Christmas from the team at PI.