As 2013 draws to a close, it is that time of the year to take stock and reflect on some of the more mesmerising headlines of the performance marketing calendar.
Over the next few days PerformanceIN will be looking back over the last 12 months at some of the biggest news stories, feature articles and Q&As based on our site analytics.
There’s no shortage to choose from, as we have published thousands of articles, which have received hundreds of comments, and that’s just since we rebranded to PerformanceIN earlier this year. However, we are going to let the page uniques do the talking here.
We always cover news we feel will be most interesting to you, but there are times when we are taken by surprise when an article instantly sees much more traction than we ever anticipated, such as this year’s number one.
Back in October voucher platform Flipit, pioneered by Jochem Vroom-founded Imbull, spread into the US, Australia, Brazil, Portugal, Austria and Italy. It just so happened that this was our most-read story of this year.
Browser extension Adblock’s research into mobile advertising’s apparent leaching of battery life was next in our chart of 2013’s top news articles. Here’s hoping that the findings have led to efficiency improvements.
User generated voucher codes are causing a stir in performance marketing even now and it was mostly down to VoucherCodes.co.uk, with a little help from HotUKDeals. The coupon publisher announced its SocialCodes feature, which seemed to inspire more debate than it did fanfare.
Performance marketing does not get more juicy than when two of the UK’s largest cashback publishers lock horns. Premium memberships were just the latest in a long line of feature updates that had Quidco and Topcashback vying for consumer spend.
Busy doesn’t begin to describe Criteo’s 2013, which has seen the display advertising firm move into mobile and, more importantly, become a fully fledged member of the NASDAQ stock exchange. Yet it was Criteo’s purchase of AD-X Tracking that really perked your interest.
Dollar Shave Club has some serious achievements to boast about, including 12 million YouTube views and a recent $12 million investment, but the internet phenomenon could never have predicted a European performance marketing network might parody its claim to fame.
Network’s don’t change hands too often, however when Tradedoubler’s principal owner became a Nordic investment company earlier this year it sparked curiosity. Since then there has been a renewed effort by the company to raise a hefty sum of capital.
Despite there being a number of alternatives for brands entering into affiliate marketing, there has not been the mass migration of advertisers away from networks that direct technology providers might have hoped for. Groupon was perhaps the most globally renowned company to go it alone.
One of the first publishers to decide to take its offering public, RetailMeNot, rebranded from WhaleSharkMedia, took up the rather apt ticker title of ‘SALE’. Of particular intrigue will be the voucher group’s financials that it is now obliged to file after going public.
The act of venturing into a brick and mortar retailer with little intention of buying a product has been hailed as the high street’s downfall, but retail research firm, Verdict, released data of its own to suggest otherwise.