INside Performance Marketing
PMI is This Week – Join Us The only two-day event for affiliate marketing, lead gen and biddable media Book your ticket now
Lead Gen Firm Begins Liquidation Process
Image Credit  A McLin Creative Commons license

Lead Gen Firm Begins Liquidation Process

Leadpoint UK Limited, which has previously ranked second place in the Deloitte top 50 of the fastest growing technology companies in the UK, has become insolvent.

News of the lead generation company’s travails appeared in official record, the London Gazette, where David Rubin & Partners were announced as chief insolvency practitioners by Leadpoint founder and CEO, Marc Diana.

PerformanceIN understands Leadpoint was taking in revenue of £110,000 a month just two years ago. At its peak, the firm held more than 20 products and provided over 5,000 leads each day after cutting its teeth in mortgages and loans in the UK.

Insolvency a Surprise

One of the four UK founding team members, who all left over the last couple of years, shared his sadness at the news of Leadpoint’s demise.

“The company did some great things over the last few years not least helping to establish lead generation as a key marketing channel in the UK,” the founding member, who did not wish to be named, said.

“They had been very successful in recent times so it is a surprise to hear that things seem to have taken a turn for the worse over recent months. I wish everybody still involved all the best for the future."

A meeting of the creditors will be held on Wednesday for the firm that started out in 2005 and supplied leads for various clients from SME to national brands across North America and Europe.

We contacted Leadpoint for further details, but it was unable to respond at the time of publishing.

Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for

Read more from Simon

Join over 10,000 performance marketers for the ultimate weekly update on industry news